Cameron Clarke, President,
CEO and Founder, Vodium, explained the new technology
application. “The massive deployment of broadband has
increased the quantity of both video and audio files on the
Internet. This increase in multimedia files demands video
search solutions; today’s announcement reflects the constant
evolution of internet technology and Vodium’s commitment to
innovation,” he noted.
As a market leader of
online communication solutions, Vodium has seen the impact
video has on strategic communications, training, and
conferences. Search represents the next stage for organizations
committed to expanding their web-based communications.
Mr. Clarke explained the
search issues facing today’s broadband user. “Today’s internet
user requires efficient search technology. In the past, online
users were not able to search for video, making it virtually
“hidden” from access. Unless a user had knowledge of the online
video content, it would not be uncovered with traditional
search methods. With the Vodium MediaTracker™, users have
access to the exact video content they seek.”
Clarke continued, “Based on
our experience with clients such as
Pfizer and the
U.S. Chamber of Commerce, the Vodium MediaTracker™ greatly
enhances the value of the video content by indexing it through
popular search engines.”
Unlike other video search
capabilities, the Vodium MediaTracker™ provides pinpoint search
accuracy, taking the user directly into the video. Vodium
combines technology and human transcribers to ensure accurate
and efficient search.
In a recent white paper
written by analyst Steve Vonder Haar, Interactive Media
Strategies, (IMS),
Making Multimedia Useful: Identifying the Importance of Search
in an Online World Embracing Audio and Video, he notes the
need for Video Search Engines in web-based communications. “As
the publication of multimedia-enriched content occurs more and
more frequently, the need for search services and search tools
to keep track of it all will grow as well….In order to be truly
useful, the transcript must be employed to guide the individual
users directly to specific passages of webcasts featuring the
audio or video clip that addresses their search query,” says
Vonder Haar.
Mr. Clarke has developed
search software for over ten years and Vodium remains the only
online communications company that features “search by word
technology” in all its webcasts, providing users with a
powerful tool. Search represents the next stage for companies
utilizing the more compelling video medium for web-based
communications; Vodium sees the potential with the
organizations that are interested in using rich media to
deliver their messages to broad and dispersed audiences, yet in
a highly targeted fashion—whether they are customers,
employees, or any online audience.
About Vodium
Vodium is a full-service, leading provider of high-impact
online communication solutions, including searchable webcasts,
libraries, and portals. Vodium’s solutions serve audiences from
10 – 10,000 and applications include training, virtual
conferences, and strategic communications. Vodium's customers
span across Fortune 100 companies, federal agencies and
associations. For more information, visit our website at
www.vodium.com.
Media Contact:
Peggy Keegan,
Public
Relations
pkeegan@vodium.com
202-223-1800 x 40
Deborah Starke, Director of Marketing
dstarke@vodium.com
202.223-1800 ext. 27
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