Case Study: Accenture

		"With Vodium's platform, video becomes a more important element on our website. The ability to search through video as you would text is a great advantage. Instead of just capturing video titles for searches, every single spoken word is searchable. Vodium's media on demand and search technologies provide us with a very powerful marketing tool." - Tarik Sedky, Director of New Media

Accenture

www.accenture.com

Target Market

Corporate

Applications

Executive Webcasts

Online Marketing Presentations

Issues

Accenture partnered with Vodium® to deliver online communications to key internal and external audiences distributed around the world. Accenture chose Vodium® for its ability to provide an innovative, low cost solution with quick time to market.

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Business Overview

Business Challenge

Vodium® Solution

Results

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Business Overview
Accenture is the world's leading management and technology services organization. Through its network of business affiliates, Accenture delivers innovations that help clients across all industries quickly realize their visions.

With more than 75,000 employees in 47 countries, Accenture can quickly mobilize its broad and deep global resources to accelerate results for clients. Accenture also leverages its affiliates and alliances to help drive innovative solutions. Strong relationships within this network of businesses extend Accenture's knowledge of emerging business models and products, enabling the company to provide its clients with the best possible tools, technologies and capabilities.

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Business Challenge
Effective communications with clients, business affiliates, employees and shareholders spread around the world is a strategic priority for Accenture. Employees want to hear from senior management to keep well informed of the company's direction, progress and top priorities. Clients and prospective clients want the information necessary to evaluate the firm's work and its capabilities. For Accenture, it is imperative to present these communications in a consistent, compelling and cost-effective manner.

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Vodium® Solution
Accenture approached Vodium® to deliver a series of executive webcasts and online marketing presentations. With the MediaPod® platform, Vodium® packaged senior management presentations from investor relations conferences as interactive, searchable media on demand. The richness and interactivity of Vodium®'s presentation tools attract employees to these executive webcasts. More importantly, Vodium®'s advanced search and navigation capabilities provide employees with complete control over their viewing experience and save them precious time in pinpointing relevant information.

In addition, Vodium® and Accenture have produced several rich media case studies with the MediaPod® platform. These case studies highlight best practices from Accenture's client work across different industries and serve as an important and innovative marketing tool to demonstrate the company's capabilities. Vodium® also has built a rich media library with the MediaMosaic® platform to organize the case studies and integrate them with other searchable assets on Accenture's website. With Vodium®'s leading technology, where every spoken word is searchable, visitors to Accenture's website can search within a single case study and across the library of case studies for the precise information they are looking for.

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Results
With Vodium®'s media on demand platforms, Accenture is able to deliver compelling, innovative and cost-effective communications to its key constituencies.

Cost-Effectiveness
With the MediaPod® and MediaMosaic® platforms, Vodium presented Accenture with a rich media presentation solution that was less expensive and lower risk than building a complex enterprise-class infrastructure. In addition, Vodium's solution would avoid taxing Accenture's in-house IT staff and would easily integrate with the company's existing web infrastructure. Lastly, the rich media case studies have proven to be an effective marketing tool to showcase best practices, given their cost, reach and impact.

Expanded Reach
With anytime, anywhere Internet access to executive webcasts and online marketing presentations, Accenture has attracted larger audiences to its corporate communications. Employees who missed live broadcasts or executive presentations at conferences can view the same messages directly from the comfort of their desktops whenever they have time.

In addition, the rich media case studies are receiving significant traffic on Accenture's website. In fact, they are generating up to three times the traffic received by the more traditional text-based case studies.

Superior Communications
Accenture's internal and external audiences are treated to a viewing experience that goes far beyond basic, passive webcasting. Viewers enjoy complete control over their experience, from when and where they want to access communications to which precise parts of a presentation they want to watch.

Communications are also more dynamic with a synchronized presentation of video, transcripts, slides and images. Integrating video assets into Accenture's website, and using advanced search technologies for video, reinforces the company's reputation for delivering innovative solutions to clients.